X Adds Option to Sort Post Likes — A Small Update with Big Creator Implications

X (formerly known as Twitter) has rolled out a subtle but meaningful update that gives users more control over how they view engagement on their posts. You can now sort who liked your posts by either Top or Recent, making it far easier to identify which followers and influencers are engaging with your content.

At first glance, it might look like a minor tweak. But in reality, this small UX change could shape how creators, marketers, and brands track engagement, build relationships, and optimize outreach. In a space where visibility and timing are everything, being able to analyze your audience interactions faster can become a real competitive advantage.

What’s New in the “Likes” Section ?

When you tap on the “Liked by” list on one of your posts, you’ll now see a small up-and-down arrow icon in the top right corner. That’s the toggle for the new sort feature. It lets you switch between:

• Top: Displays likes from mutuals, verified users, or high-engagement accounts first.
• Recent: Orders likes chronologically, showing who engaged most recently.

This means you can now easily decide which engagement data you want to prioritize — whether that’s understanding early traction from key users or spotting trends in who’s engaging over time.

Before this update, all likes were displayed chronologically by default, forcing creators to scroll endlessly through hundreds of profiles to spot notable interactions. Now, a few taps can surface the users that matter most.

Why This Update Actually Matters ?

While it might sound like a small detail, this update changes the way creators and brands manage community engagement.

1. Faster Engagement Response

Creators can instantly see if other verified or high-influence users liked their post — and decide to comment back, follow, or reach out for collaboration. Engagement speed matters on X’s fast-moving timeline, so spotting those interactions faster helps boost visibility.

2. Improved Audience Insights

Sorting options make it easier to study your active followers versus passive ones. You can check who consistently likes your content and identify potential advocates or micro-influencers for partnerships.

3. Content Optimization

By observing who interacts first (via “Top”) versus who joins later (via “Recent”), you can better understand what drives early traction — topic, timing, or tone — and use that knowledge to refine your posting schedule.

4. Time Efficiency for Managers

For social media teams managing multiple brand accounts, this saves time on reporting and engagement. You can quickly prioritize high-value responses without manually filtering hundreds of likes.

What It Says About X’s Direction

This update aligns with X’s ongoing strategy to deepen engagement insights for power users. Since its rebranding, X has been focusing on premium tools, analytics, and monetization features designed to reward active creators.

It’s also consistent with the platform’s push to make interactions more “meaningful.” The “Top” sorting system surfaces likes from verified or engaged users, encouraging real connection instead of passive engagement farming.

However, there’s a potential trade-off: smaller or newer users might get pushed lower in visibility within the “Top” list, which could further amplify the gap between verified and non-verified accounts. In other words, the feature could benefit creators already established on the platform more than newcomers.

What Brands and Creators Can Do Now ?

1. Use Top View for Relationship Building

After a post goes live, switch to “Top” to see which key figures, verified accounts, or industry peers are engaging. Those are your warm leads for collaborations or future shoutouts.

2. Monitor Recent for Fresh Engagement

Don’t forget the “Recent” tab — it’s perfect for picking up last-minute engagement you might miss otherwise, especially if your post is gaining traction hours after publishing.

3. Track Patterns Across Posts

Keep notes on who appears consistently in your “Top” section. That list of repeat engagers can become your most valuable network over time.

4. Integrate with Your Analytics Workflow

Pair this new view with your engagement dashboards or third-party analytics. You’ll be able to measure not just how many likes you get, but who is liking — and when.

Scaling Insights Across Multiple Accounts

If you manage multiple profiles — say one for your main brand, another for a sub-brand, or separate audience segments — this feature opens new opportunities for comparison testing.

You can analyze how different audiences interact with similar content formats or posting times, then replicate what performs best.

For social media teams or digital agencies, this is where scaling becomes crucial. Managing numerous X profiles manually is time-consuming and risky. That’s why many professionals now use Bulk X Accounts to safely manage multiple profiles, test engagement strategies, and automate growth experiments.

By running A/B tests across different accounts, you can determine which audiences respond best to your tone, frequency, and content type — all without compromising your main brand presence.

What This Means for the Future of X Engagement

X continues to refine how engagement is surfaced, sorted, and prioritized. From post analytics to reply boosting, the platform is gradually offering more granular control for those who understand the data.

This sorting update — while small — indicates that X wants to empower creators to see more value in their engagement metrics. Instead of raw numbers, users now get contextual signals — who’s engaging, when, and why.

It’s also another sign that X is doubling down on tools for serious creators rather than casual users. Between Premium subscriptions, Boost options, and post sorting, the platform is creating a more professional ecosystem for content creators and marketers.

Final Thoughts

This might not be a flashy feature, but it’s a meaningful one.
In a world where timing, relationships, and data precision matter, having the ability to sort likes is a power move — especially for those who treat X as a key growth channel.

Whether you’re a brand manager monitoring influencer activity or a creator trying to connect with your most loyal fans, this update saves time and deepens insight.

For those managing multiple campaigns, scaling smartly with Bulk X Accounts ensures you can test strategies, manage engagement efficiently, and keep your data organized — all while staying compliant and safe.

As X continues to evolve into a more professional, insight-driven social platform, small features like this will quietly shape the way creators and brands grow.