Oct
Pinterest is continuing to build out its education arm — Pinterest Academy — by introducing new training modules and video content aimed at helping marketers and creators master Pin strategy, measurement, and creative best practices. These updates strengthen how users learn and certify their skills, while bridging gaps between knowledge and execution.
If you run Pinterest campaigns, this is a timely opportunity to level up your approach — and also consider scaling your testing via multiple account setups.
What’s New in Pinterest Academy
Fresh Course Modules
Three new courses have just been added:
- Driving Performance on Pinterest — This module focuses on strategies, tools, and metrics to boost campaign results and connect with meaningful audiences.
- Building Effective Creative on Pinterest — Centered around the “4 Cs” framework (Context, Content, Craft, Color), this course walks through how to design Pins that perform better.
- Measurement System of Truth — With data privacy changes impacting attribution, this course helps marketers develop resilient measurement frameworks and understand incrementality across campaigns.
These additions deepen the educational offerings for performance, creative design, and measurement strategy.
More Video & Event Content
To complement the courses, Pinterest is embedding more video resources, including footage from its “Pinterest Presents” events, holiday and seasonal marketing guides, and other latest updates. These video elements can be watched on demand, helping learners catch up on new features and industry trends.
Certification and Language Expansion
The Pinterest Academy platform continues to support official certifications — which users can display on websites or profiles — signaling their expertise. Some courses and exams are also being translated into more languages, helping expand global accessibility.
Why This Update Matters
Shrinking the Gap Between Learning & Doing
Many marketers know the theory — drive engagement, optimize, scale — but struggle when actual strategies shift month to month. By adding new, timely courses, Pinterest is helping shorten that gap.
Staying Ahead of Ad & Platform Evolution
Pinterest is evolving fast: new ad formats, API changes, measurement constraints, algorithm shifts. Training that reflects current features is essential, otherwise creators risk using outdated tactics.
Elevating Credibility & Skill Signals
Certifications and badges let marketers validate their skills. For agencies or brands hiring creators, seeing an official Pinterest Academy certification becomes a differentiator.
Implications for Creators & Brands
1. Strong Foundation for Results
If you haven’t yet, enrolling in Pinterest Academy and completing new courses can give you sharper frameworks for campaign structuring, creative thinking, and measurement — which can directly translate into better ROI.
2. Optimize Creative Strategy
The new creative course — with its 4 Cs — signals how crucial visual decision-making is. You’ll want to revisit how you frame Pins, choose color palettes, apply design rules, and place text overlays.
3. Adapt to Measurement Challenges
With privacy, platform restrictions, and changing attribution rules, being able to build a “system of truth” around measurement is no longer a luxury — it’s a necessity. Use what you learn to stress-test your metrics.
4. Experiment Across Accounts for Clarity
Because strategy execution varies by audience, niche, and region, it’s wise to test different content types, funnels, and measurement approaches across separate accounts. For example, using Bulk Pinterest Accounts (or equivalent multi-account infrastructure) lets you safely run parallel experiments, compare outcomes, and protect your main brand presence.
5. Showcase Your Skills
Once you earn a certification or badge, promote it on your website, LinkedIn, or marketing proposals. It boosts credibility when you can point to official training, especially with newer performance or measurement courses.
Strategic Steps to Leverage These Updates
- Enroll in the new courses immediately — aim to complete all three within your next campaign cycle.
- Apply the 4 Cs framework to your next batch of Pin creatives. A/B test based on context, copy, color, and craft variables.
- Revamp your measurement setup: layer incremental metrics, lift studies, or multi-touch attribution to align with the “Measurement System” course.
- Plan creative refresh schedules. Use video lessons from Pinterest’s live events to spark seasonal or strategic ideas.
- Run parallel tests: create a “learning” account to test strategies from the new courses, while your main account continues stable execution.
