Instagram has quietly rolled out a fun but telling update: users of teen-designated accounts can now customise the app icon on their home screen with one of six new visuals. The move may seem minor — essentially app skin-change — but it hints at deeper strategy: Instagram is doubling down on teen identity, personalisation, and […]
Meta Platforms is rolling out a new wave of anti-scam tools and awareness programs tailored for older adults across its apps — including WhatsApp, Messenger, Instagram, and Facebook. Recognizing that users aged 60+ are disproportionately targeted in fraud schemes, Meta’s latest initiative mixes tech enhancements, education campaigns, and global partnerships to help prevent losses and […]
The story of X (formerly Twitter) and its parent company xAI is one of bold ambition, modest gains, and significant risk. Recent insights reveal that xAI is generating substantial new revenue streams, buoying hopes for the broader X ecosystem. But at the same time, the financial mountain ahead remains steep. Even with improved numbers, X […]
Pinterest is rolling out a new user control that lets people tone down the amount of generative AI content they see in their feeds — particularly in categories where AI images have taken over. This update, called the “GenAI interests” tuner, allows users to signal which AI content they want less of, although it […]
Pinterest is continuing to build out its education arm — Pinterest Academy — by introducing new training modules and video content aimed at helping marketers and creators master Pin strategy, measurement, and creative best practices. These updates strengthen how users learn and certify their skills, while bridging gaps between knowledge and execution. If you run […]
TikTok is stepping up its game when it comes to protecting young people. Facing pressure from regulators and safety advocates around the world, it’s bolstering its age detection and safety protocols with newer technology, more human oversight, and stricter enforcement. The goal: reduce exposure of children under 13 to the platform, make sure teenage users […]
Russia has recently imposed partial restrictions on voice and video calls made through WhatsApp and Telegram. The move is part of a broader push by Russian authorities to crack down on foreign messaging platforms, citing concerns over fraud, extortion, and national security. While most features of these apps remain intact, the restriction represents a major […]
X is rolling out a series of feature updates aimed at bolstering creator experience, transparency, and discoverability. The most significant changes include synced drafts between app and web, expanded account metadata display, and new incentives for creators who spark trends. Together, these tweaks could reshape how creators work, how audiences evaluate credibility, and how content […]
As AI tools become more embedded in marketing, TikTok has shared a fresh playbook for advertisers who want to get real value from AI — not just gimmicks. The advice focuses on integrating AI into your ad strategy in a balanced, strategic way, so you expand what you can do without compromising quality or human […]
Pinterest is no longer just a visual mood board — it’s evolved into a powerful discovery and purchasing platform. With over 578 million active users who often come in with shopping intent, Pinterest is prime real estate for brands, creators, and marketers. The new infographic, How Pinterest SEO Works, highlights key strategies to make your […]