Reddit has delivered an impressive Q3 2025 report that signals both business momentum and evolving opportunity for marketers. The platform reported revenue of approximately $585 million, representing year-on-year growth of about 68%. At the same time, Reddit added roughly 5.6 million daily active users, bringing its daily user base to 116 million. These numbers […]
TikTok has just announced a major suite of updates for creators, combining advanced AI tools for content creation with a significantly improved revenue share model for subscriptions. These changes mark a turning point in how creators can operate on the platform — both in terms of how content gets produced, and how value gets monetised. […]
October marks Cybersecurity Awareness Month, and TikTok has responded with a fresh wave of cybersecurity-focused content and platform enforcement initiatives designed to keep users safe and secure. While this may seem like a minor update, for content creators, brands and marketers it actually signals a deeper shift in how the platform sees security, trust and […]
After months of uncertainty about user engagement, X (formerly Twitter) is finally showing a sign of recovery—at least in Europe. According to new data submitted under the EU’s Digital Services Act (DSA), X recorded a modest but notable increase in active users across the region during the first half of 2025. While not yet […]
Pinterest has taken another big step toward enhancing user experience by rolling out AI-powered recommendations directly within user boards. This new feature aims to make the platform’s discovery engine even more intuitive—helping people find inspiration faster, save more relevant Pins, and keep their boards dynamic with personalized suggestions. The AI recommendation system is part of […]
Instagram has rolled out a new feature called Watch History, which allows users to view the Reels they’ve watched over the past 30 days. This new tool is another clear signal of the platform’s focus on improving short-form video discovery, retention and user experience. For creators, brands and marketers, this update brings both opportunity and […]
Instagram is introducing a test update to its user interface for some users, repositioning the app’s layout so that Reels and Direct Messages (DMs) become more prominent. According to the announcement, Reels will now occupy the second tab and DMs the third tab in the bottom navigation bar, with swiping enabled between them. This shift […]
TikTok has revealed the shortlist for its 2025 Nordic Ad Awards, highlighting the top campaigns, creative teams and agencies from the region who have excelled in driving branding, performance and impact on the platform. This annual ceremony celebrates TikTok-first ideas — and for creators, marketers and brands it offers valuable lessons in what it takes […]
As the holiday season approaches, marketers everywhere are gearing up for the most competitive shopping period of the year — Black Friday and Cyber Monday. Pinterest, known for being a hub of inspiration and discovery, is stepping into the spotlight once again by sharing new insights and recommendations on how brands can turn browsing into […]
Facebook is rolling out a new AI-powered feature that scans users’ device camera rolls — even images and videos not yet uploaded — to surface “hidden gems” for posting. With this move, Facebook is doubling down on personalised content prompts and shifting from passive feed behaviour to proactive suggestions. For creators and brands, this update […]