Instagram has rolled out a new feature called Watch History, which allows users to view the Reels they’ve watched over the past 30 days. This new tool is another clear signal of the platform’s focus on improving short-form video discovery, retention and user experience. For creators, brands and marketers, this update brings both opportunity and […]
Instagram is introducing a test update to its user interface for some users, repositioning the app’s layout so that Reels and Direct Messages (DMs) become more prominent. According to the announcement, Reels will now occupy the second tab and DMs the third tab in the bottom navigation bar, with swiping enabled between them. This shift […]
Instagram has quietly rolled out a fun but telling update: users of teen-designated accounts can now customise the app icon on their home screen with one of six new visuals. The move may seem minor — essentially app skin-change — but it hints at deeper strategy: Instagram is doubling down on teen identity, personalisation, and […]
Instagram is rolling out a major update to how teen accounts are treated. With the new rules, all users under 18 will be automatically put into a PG-13 mode by default, meaning they’ll see only content that aligns with movie-style “13+” guidelines. Teens won’t be able to opt out without parental permission. This marks […]
Instagram has just launched a long-anticipated feature that lets users take greater control over their Reels recommendations. With this update, people can now manage what kinds of topics appear more—or less—often in their feed. In essence, users can customize the Reels Topic Algorithm: choosing what to see more of and what to see less […]
Instagram is experimenting with a major shift that could redefine how users experience the app. In a new test now rolling out in India, some users are opening the app directly into the Reels feed, instead of the traditional home timeline filled with a mix of photo and video posts. If successful, this could become […]
Meta is stepping up its efforts to shield teenage users on its platforms. Under a new global rollout, all teen accounts on Instagram, Facebook, and Messenger will now benefit from enhanced protections and restrictions that were previously limited or region-specific. What’s Changing Meta’s Teen Accounts feature, initially introduced in the U.S. last year, will now […]
Instagram is not just massive—it’s 3 billion users massive. Among those, Gen Zers are not just consuming content: they follow, engage, and often emulate the young stars topping the charts. Knowing who holds influence in that under-30 crowd tells you a lot about where trends, culture, and marketing are headed. A recent infographic reveals the […]
Social media continues to shape the way people communicate, consume information, and engage with brands across the globe. With billions of people logging in daily, these platforms have become not just digital meeting points, but also powerful ecosystems that influence culture, business, and society. Based on the latest chart of Monthly Active Users (MAUs), here’s […]
Instagram has officially joined the elite club of apps with over 3 billion monthly active users, a major milestone celebrated by CEO Mark Zuckerberg and Instagram head Adam Mosseri. This places the platform among the top global properties in scale and influence. With that growth, Instagram is also rolling out interface changes to help users […]