Instagram is introducing a test update to its user interface for some users, repositioning the app’s layout so that Reels and Direct Messages (DMs) become more prominent. According to the announcement, Reels will now occupy the second tab and DMs the third tab in the bottom navigation bar, with swiping enabled between them. This shift […]
TikTok has revealed the shortlist for its 2025 Nordic Ad Awards, highlighting the top campaigns, creative teams and agencies from the region who have excelled in driving branding, performance and impact on the platform. This annual ceremony celebrates TikTok-first ideas — and for creators, marketers and brands it offers valuable lessons in what it takes […]
As the holiday season approaches, marketers everywhere are gearing up for the most competitive shopping period of the year — Black Friday and Cyber Monday. Pinterest, known for being a hub of inspiration and discovery, is stepping into the spotlight once again by sharing new insights and recommendations on how brands can turn browsing into […]
Facebook is rolling out a new AI-powered feature that scans users’ device camera rolls — even images and videos not yet uploaded — to surface “hidden gems” for posting. With this move, Facebook is doubling down on personalised content prompts and shifting from passive feed behaviour to proactive suggestions. For creators and brands, this update […]
Instagram has quietly rolled out a fun but telling update: users of teen-designated accounts can now customise the app icon on their home screen with one of six new visuals. The move may seem minor — essentially app skin-change — but it hints at deeper strategy: Instagram is doubling down on teen identity, personalisation, and […]
Meta Platforms is rolling out a new wave of anti-scam tools and awareness programs tailored for older adults across its apps — including WhatsApp, Messenger, Instagram, and Facebook. Recognizing that users aged 60+ are disproportionately targeted in fraud schemes, Meta’s latest initiative mixes tech enhancements, education campaigns, and global partnerships to help prevent losses and […]
The story of X (formerly Twitter) and its parent company xAI is one of bold ambition, modest gains, and significant risk. Recent insights reveal that xAI is generating substantial new revenue streams, buoying hopes for the broader X ecosystem. But at the same time, the financial mountain ahead remains steep. Even with improved numbers, X […]
Pinterest is rolling out a new user control that lets people tone down the amount of generative AI content they see in their feeds — particularly in categories where AI images have taken over. This update, called the “GenAI interests” tuner, allows users to signal which AI content they want less of, although it […]
Pinterest is continuing to build out its education arm — Pinterest Academy — by introducing new training modules and video content aimed at helping marketers and creators master Pin strategy, measurement, and creative best practices. These updates strengthen how users learn and certify their skills, while bridging gaps between knowledge and execution. If you run […]
TikTok is stepping up its game when it comes to protecting young people. Facing pressure from regulators and safety advocates around the world, it’s bolstering its age detection and safety protocols with newer technology, more human oversight, and stricter enforcement. The goal: reduce exposure of children under 13 to the platform, make sure teenage users […]