Category Archives: News

Russia Restricts Voice/Video Calls on WhatsApp & Telegram: What It Means for Users, Privacy & Messaging Platforms

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Russia has recently imposed partial restrictions on voice and video calls made through WhatsApp and Telegram. The move is part of a broader push by Russian authorities to crack down on foreign messaging platforms, citing concerns over fraud, extortion, and national security. While most features of these apps remain intact, the restriction represents a major […]

X Rolls Out Synced Drafts, Richer Account Info & New Creator Incentives

X is rolling out a series of feature updates aimed at bolstering creator experience, transparency, and discoverability. The most significant changes include synced drafts between app and web, expanded account metadata display, and new incentives for creators who spark trends. Together, these tweaks could reshape how creators work, how audiences evaluate credibility, and how content […]

TikTok’s AI Adoption Tips for Advertisers – How to Use AI Without Losing Control

As AI tools become more embedded in marketing, TikTok has shared a fresh playbook for advertisers who want to get real value from AI — not just gimmicks. The advice focuses on integrating AI into your ad strategy in a balanced, strategic way, so you expand what you can do without compromising quality or human […]

How to Optimize Pinterest Pins for Maximum Discoverability and Engagement

Pinterest is no longer just a visual mood board — it’s evolved into a powerful discovery and purchasing platform. With over 578 million active users who often come in with shopping intent, Pinterest is prime real estate for brands, creators, and marketers. The new infographic, How Pinterest SEO Works, highlights key strategies to make your […]

Instagram Implements Tougher Content Restrictions on Teen Accounts — What You Need to Know

Instagram Implements Tougher

  Instagram is rolling out a major update to how teen accounts are treated. With the new rules, all users under 18 will be automatically put into a PG-13 mode by default, meaning they’ll see only content that aligns with movie-style “13+” guidelines. Teens won’t be able to opt out without parental permission. This marks […]

X Updates Video Player UI & Pushes AI Video Creation via Grok

  X (formerly Twitter) is making bold moves to cement its identity as a video-first platform. Its latest updates include a redesigned video player UI and upgrades to its Grok video generation capabilities. These changes aren’t just cosmetic — they reflect a deeper shift in how X intends video content to compete with platforms like […]

Instagram Rolls Out Topic Controls for Reels: What It Means for Creators and Brands

  Instagram has just launched a long-anticipated feature that lets users take greater control over their Reels recommendations. With this update, people can now manage what kinds of topics appear more—or less—often in their feed. In essence, users can customize the Reels Topic Algorithm: choosing what to see more of and what to see less […]

TikTok Introduces New “Travel Ads” with Smart+ – A Gamechanger for Tourism Marketers

  TikTok just unveiled a powerful new ad solution tailored specifically for the travel industry. Dubbed Travel Ads, this feature leverages TikTok’s AI-based Smart+ system to help hotels, airlines, destinations, and travel brands reach high-intent audiences with dynamic, personalized ad creatives. For travel marketers seeking to turn inspiration into bookings, this launch offers fresh opportunities […]

X Adds Option to Sort Post Likes — A Small Update with Big Creator Implications

X (formerly known as Twitter) has rolled out a subtle but meaningful update that gives users more control over how they view engagement on their posts. You can now sort who liked your posts by either Top or Recent, making it far easier to identify which followers and influencers are engaging with your content. At […]

X Premium Subscribers See Major Reach Gains — But Is It Worth the Price?

A new industry analysis shows that X Premium users are getting a major visibility advantage compared to regular accounts. For brands and creators trying to grow on the platform, this could be the strongest argument yet for going Premium. Reach Is the New Currency on X The data is striking: X Premium users are getting […]

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