TikTok is expanding its communication tools in a big way. The platform has officially launched a Bulletin Board feature, enabling creators to send one‑to‑many broadcast messages directly to their followers via DMs. This new tool opens up a fresh channel for creators, brands, and influencers to build community, share updates, and engage more deeply with […]
As the holiday season approaches, TikTok is going all-in on driving in-app shopping. The platform is launching its largest seasonal sales campaign to date — a move that could reshape how users shop during peak retail moments like Black Friday and Cyber Monday. For creators, brands, and agencies, this push presents new opportunities and challenges […]
TikTok has changed the way we consume content. From its early days as a short-form video platform, it has grown into a cultural phenomenon that shapes trends, music, and even commerce. Now, TikTok is taking another leap forward. Through a groundbreaking partnership with iHeartMedia, TikTok creators will have unprecedented access to podcasting, radio, and large-scale […]
TikTok Shop is scaling fast, and with scale comes scrutiny. In 2025 the platform moved beyond cosmetic fixes and launched a serious safety overhaul aimed at stopping fraud, reducing counterfeit listings, and rebuilding buyer confidence. That shift matters for creators, brands, and anyone operating at scale on TikTok. Why this matters now ? TikTok blends […]
TikTok has just announced a major suite of updates for creators, combining advanced AI tools for content creation with a significantly improved revenue share model for subscriptions. These changes mark a turning point in how creators can operate on the platform — both in terms of how content gets produced, and how value gets monetised. […]
October marks Cybersecurity Awareness Month, and TikTok has responded with a fresh wave of cybersecurity-focused content and platform enforcement initiatives designed to keep users safe and secure. While this may seem like a minor update, for content creators, brands and marketers it actually signals a deeper shift in how the platform sees security, trust and […]
TikTok has revealed the shortlist for its 2025 Nordic Ad Awards, highlighting the top campaigns, creative teams and agencies from the region who have excelled in driving branding, performance and impact on the platform. This annual ceremony celebrates TikTok-first ideas — and for creators, marketers and brands it offers valuable lessons in what it takes […]
TikTok is stepping up its game when it comes to protecting young people. Facing pressure from regulators and safety advocates around the world, it’s bolstering its age detection and safety protocols with newer technology, more human oversight, and stricter enforcement. The goal: reduce exposure of children under 13 to the platform, make sure teenage users […]
As AI tools become more embedded in marketing, TikTok has shared a fresh playbook for advertisers who want to get real value from AI — not just gimmicks. The advice focuses on integrating AI into your ad strategy in a balanced, strategic way, so you expand what you can do without compromising quality or human […]
TikTok just unveiled a powerful new ad solution tailored specifically for the travel industry. Dubbed Travel Ads, this feature leverages TikTok’s AI-based Smart+ system to help hotels, airlines, destinations, and travel brands reach high-intent audiences with dynamic, personalized ad creatives. For travel marketers seeking to turn inspiration into bookings, this launch offers fresh opportunities […]