As the holiday season approaches, X (formerly Twitter) presents an ideal opportunity for brands to maximize engagement and drive sales. With its highly engaged audience and mobile-first experience, the platform offers a unique environment for time-sensitive, high-impact holiday campaigns. Whether you’re a brand manager, performance marketer, or agency professional, leveraging X during the holidays can […]
After months of uncertainty about user engagement, X (formerly Twitter) is finally showing a sign of recovery—at least in Europe. According to new data submitted under the EU’s Digital Services Act (DSA), X recorded a modest but notable increase in active users across the region during the first half of 2025. While not yet […]
The story of X (formerly Twitter) and its parent company xAI is one of bold ambition, modest gains, and significant risk. Recent insights reveal that xAI is generating substantial new revenue streams, buoying hopes for the broader X ecosystem. But at the same time, the financial mountain ahead remains steep. Even with improved numbers, X […]
X is rolling out a series of feature updates aimed at bolstering creator experience, transparency, and discoverability. The most significant changes include synced drafts between app and web, expanded account metadata display, and new incentives for creators who spark trends. Together, these tweaks could reshape how creators work, how audiences evaluate credibility, and how content […]
X (formerly Twitter) is making bold moves to cement its identity as a video-first platform. Its latest updates include a redesigned video player UI and upgrades to its Grok video generation capabilities. These changes aren’t just cosmetic — they reflect a deeper shift in how X intends video content to compete with platforms like […]
X (formerly known as Twitter) has rolled out a subtle but meaningful update that gives users more control over how they view engagement on their posts. You can now sort who liked your posts by either Top or Recent, making it far easier to identify which followers and influencers are engaging with your content. At […]
A new industry analysis shows that X Premium users are getting a major visibility advantage compared to regular accounts. For brands and creators trying to grow on the platform, this could be the strongest argument yet for going Premium. Reach Is the New Currency on X The data is striking: X Premium users are getting […]
Social media continues to shape the way people communicate, consume information, and engage with brands across the globe. With billions of people logging in daily, these platforms have become not just digital meeting points, but also powerful ecosystems that influence culture, business, and society. Based on the latest chart of Monthly Active Users (MAUs), here’s […]
Launching a Twitter marketing campaign with bulk accounts can be powerful, but skipping the warm-up process almost always leads to suspensions. New profiles that jump into mass following, link spamming, or automated posting get flagged within days. At EnterSocial, we’ve supported countless teams using bulk Twitter accounts—whether fresh, aged, or PVA accounts—and the difference always […]
Buying Twitter (now X) accounts in bulk has become a cornerstone strategy for agencies, brands, startups, and crypto/NFT projects. With millions of tweets competing for attention every hour, marketers need multiple accounts to test strategies, amplify content, and dominate conversations. But here’s the catch: not all bulk Twitter accounts are safe. Many sellers push bot-heavy, […]