Sep
Instagram is not just massive—it’s 3 billion users massive. Among those, Gen Zers are not just consuming content: they follow, engage, and often emulate the young stars topping the charts. Knowing who holds influence in that under-30 crowd tells you a lot about where trends, culture, and marketing are headed.
A recent infographic reveals the top Gen Z celebrities who command the biggest Instagram followings. Kylie Jenner sits at the very top with ~393 million followers. Trailing behind are global icons like Kylian Mbappé (~126 million), Billie Eilish (~125 million), and Lalisa Manoban from BLACKPINK (~105 million). These numbers aren’t just vanity metrics—they show which voices are trusted, whose posts are seen, and what styles or values are spreading fastest.
These stars set the agenda. Their posts often spark fashion trends, music interests, and even social causes. For marketers, creators, or anyone building a brand targeting young people, watching what Kylie, Kylian, Billie, or Lalisa do gives useful clues: what content resonates, what aesthetics work, what kinds of authenticity get rewarded.
So what can you take away?
- Study their content rhythm: posting frequency, mix of types (Stories, Reels, lives), the tone (fun, emotional, aspirational).
- Notice the aesthetics & branding: how much is personal, how much is polished. Gen Z tends to appreciate authenticity and behind-the-scenes insight, not just glam.
- Pay attention to engagement style: how these stars invite participation—polls, replies, call-outs, trends people can join.
Also, if you’re scaling content efforts—testing different niches, audiences, or styles—having more accounts gives you room to experiment without risking main branding. It could help to look into Bulk Instagram Accounts to spread your content, test what works, and build reach more flexibly.
In the end, influence isn’t just who has the biggest audience—it’s who uses it well. The Gen Z celebs at the top aren’t just followed—they’re listened to. The smartest creators and brands will learn from their strategies, then add their own twist.
