X Premium Subscribers See Major Reach Gains — But Is It Worth the Price?

A new industry analysis shows that X Premium users are getting a major visibility advantage compared to regular accounts. For brands and creators trying to grow on the platform, this could be the strongest argument yet for going Premium.

Reach Is the New Currency on X

The data is striking: X Premium users are getting up to 10× more reach on their posts compared to standard users. That means if your tweets are barely getting seen, upgrading your account could make a tangible difference in how far your content travels.

Even at the most basic paid tier, Premium users are averaging around 600 impressions per post, while the Premium+ group can exceed 1,500 impressions — a massive boost in visibility. The reason? X prioritizes Premium content in feeds and replies, helping paying users dominate the conversation.

What’s Driving the Boost

This increase isn’t just about algorithmic favoritism. Premium accounts also benefit from new engagement tools like “Boost” options, enhanced analytics, and visibility in trending discussions. Together, they make Premium posts harder to ignore — and for creators or businesses, that can mean more engagement, more followers, and ultimately, more conversions.

Still, there’s nuance here. Some marketers have noticed that reach for Premium accounts has slightly declined in recent months, likely due to X’s constant algorithm adjustments. But even with these changes, the reach gap between free and paid accounts remains huge.

Why It Matters for Brands and Creators

If your business model depends on organic reach, Premium may be worth every dollar. The extra visibility helps:

• Build brand awareness faster
• Drive engagement on key posts
• Support top-funnel growth without relying solely on ads

For creators, it also means easier community building and faster audience discovery. The algorithm tends to reward accounts that stay active, respond often, and post varied content formats. Combined with Premium features, that activity can compound reach dramatically.

Should You Upgrade?

Here are a few key points to weigh before deciding:

• Frequency matters: The more you post, the more you’ll benefit from Premium’s algorithmic lift.
• Engagement rate: If your posts get solid reactions but limited impressions, Premium can amplify your existing success.
• Budget: While Premium+ is pricier, it’s ideal for those treating X as a serious growth channel.

If you’re not ready to commit long-term, testing Premium for one month with specific goals — like reach, click-throughs, or follower growth — can help you decide whether the investment pays off.

Scaling the Smart Way

For agencies, growth marketers, or creators running multiple profiles, scaling efficiently is key. Instead of testing strategies on one account, you can spread experiments across several. That’s where having access to Bulk X Accounts becomes a game-changer. Managing multiple X profiles lets you A/B test posting times, formats, and engagement strategies — all while protecting your main brand identity.

In 2025, reach isn’t just about posting more — it’s about posting smarter. And for those who know how to use Premium strategically, the platform can still deliver huge results.